Overall planning and implementation of health-preserving agriculture projects
(Project planning for health-preserving real estate, health-preserving industrial parks, health-preserving towns, health-preserving tourism, culture, health-preserving, beauty, health-preserving, sports and health-preserving, etc.)
Health-preserving agriculture is a specific form of agricultural modernization. It is still in its initial stage of development. It is a cross-cultural, cross-disciplinary, cross-industry and cross-field composite business (TCM health care and urban holiday agriculture
The development of new recycling health-preserving agriculture in the composite format of leisure agriculture, sightseeing, agriculture, tourism, agriculture, etc. is an international trend. It is the interaction between urban elements and rural elements to explore and inherit the health-preserving cultural connotations of Chinese farming culture (nourishing the body, nourishing the skin, nourishing the mind, etc. Elements)
As well as the exchange and crossover of two classic cultures, it is an agricultural cultural industry, which is a kind of traditional and classic health-preserving culture farming culture implanted into agriculture, and combined with planting industry, breeding industry, garden processing industry, tourism industry, health-preserving industry Industry (belonging to the big health industry promoted by our country: medical industry < r/b/pharmaceutical
a complex of health care industry, elderly care service industry, etc.), cultural industry and other industries are organically integrated with health culture as the main line. Sustainable development agriculture with Chinese characteristics that has high cultural connotation, high technology content, high economic value, high social value and high ecological recycling value. Its purpose is to develop health-preserving agriculture and promote human health and environmental protection, and rationally and effectively utilize resources to pursue the path of sustainable development. It is the organic combination of the essence of ecologically efficient agriculture and traditional Chinese health care. It is the harmonious and perfect integration of man and nature, the unity of heaven, earth and man, and the highest state of health care. It is also the spiritual home of people.
The health care agriculture mentioned in this project Industrial Park: An efficient agricultural industrial park that focuses on medical care, health management, sightseeing, leisure and entertainment, and efficient agriculture.
Main features of the project
(1) Economic features: Create efficient economic value, and can form a sustainable A sustainable economic ecology generates sustainable economic benefits. It achieves scale, specialization and regionalization of production, reduces public costs and external costs, and improves agricultural efficiency and competitiveness. It provides local sources of financial revenue.
( 2) Environmental protection characteristics: Health-preserving agriculture is environmentally friendly agriculture. It maintains a healthy ecological environment. A sound ecological environment is the basis for human beings to settle down and live. It provides ecosystem services for modern people, protects modern people's healthy survival, and enables local existing resources to reach A virtuous cycle ecosystem of regional ecology.
(3) Production characteristics: Integrate a variety of production resources and cultivate a sustainable production method based on the recycling of resources. Creative innovation creates healthy production methods and environmentally friendly farming Method. Transform traditional inefficient agriculture into creative agriculture that is smart, happy, healthy and efficient.
(4) Life characteristics: stay away from the hustle and bustle of the city and the polluted environment, relax the thoughts solidified by reinforced concrete, and devote yourself to Living in a sound and harmonious ecological environment, bathing in bright sunshine and beautiful pastoral scenery, breathing fresh air (an environment full of rich negative oxygen ions), eating safe and healthy health-preserving foods with medicinal functions, and harvesting a It is pure happiness, pursuing a kind of nostalgia and hometown dream, and enjoying returning to nature and tranquility. What a joy.
(5) Social characteristics: Promote the healthy and efficient development of agriculture, rural areas and farmers, improve people's quality of life, become a link between urban and rural areas, promote exchanges, cooperation and crossover between urban and rural elements, promote the sustainable development of a sound society, and ease the tension and pressure of urban society. and concerns about food safety. At the same time, a large number of remaining personnel are arranged for employment, reducing safety hazards and improving their professional quality.
(6) Cultural characteristics: Health-preserving agriculture uses ecological agriculture as the carrier to inherit and enhance China’s classic health-preserving culture and farming culture, as well as the mutual exchange and crossover of the two cultures. Its main core idea is the unity of heaven, earth and man, and it is also the basis for health-preserving. The highest realm.
(7) Demonstration (business card) features: Utilize the park’s operation model to provide an efficient operation model to agricultural functional managers, health care industry operators of rural areas and farmers, and other operators. Create a bright industry business card for the local area.
(8) Characteristics of leisure and entertainment experience: Health-preserving agriculture is a platform that carries health-preserving culture and farming culture. It can build an idyllic peach garden that combines nature and humanity. This is an excellent health-preserving leisure tourism destination. . It can provide consumers with places and services for various activities such as food, accommodation, travel, shopping and entertainment, as well as participation in experience exchange meetings and other activities with the theme of health preservation.
(9) Health-preserving function: The park is guided by the highest realm of health-preserving, where heaven, earth, and earth are the first to nourish health. It can effectively integrate the health-preserving industry with efficient agricultural tourism and other related industries. Comprehensive, create an idyllic health sanctuary that integrates ecological environment, farming, traditional Chinese medicine, agronomy, horticulture therapy, cultural health, and various natural health services.
Second project background
Target consumer groups:
When the world economy is integrated, deepens reform, the new economic era, over-exploitation of environmental resources, these terms are increasingly relevant to our lives. When people are more closely connected, they have to face the harm caused by many factors such as water pollution, food pollution, and environmental pollution. This has resulted in the weakening of the physical fitness of the vast majority of the population. According to the World Health Organization survey and statistics: my country calls health The population only accounts for % of the total population. Those diagnosed with various diseases account for % of the total population. The sub-health state between health and disease accounts for about % (100 million) of the total population. Three billion people are high and 10 million people have diabetes. The number of patients ranks first in the world, the number of elderly people reaches 100 million, the number of people with insomnia has exceeded 100 million, and the national obesity rate, cardiovascular disease incidence rate, and national sub-health rate are among the highest in the world. The proportion of sub-health among urban white-collar workers is as high as %, and the incidence of sub-health among senior intellectuals and business managers in my country is as high as over %. It can be seen from the above that there is a huge target consumer group for the implementation, development and profitability of health-preserving agriculture projects. Moreover
With the further upgrading of people's consumption level concept, health concept and safety awareness, health preservation has become an indispensable and important issue in people's lives. Returning to nature, enjoying nature, respecting nature and advocating health preservation will surely become the trend and direction of development today and in the future.
Current situation of agriculture:
China is a big agricultural country. Agriculture is the source of life and the source of food supply. Its security and sustainable development are the key to the sustainable development of mankind. With a population of 1.3 billion, China faces huge challenges to further increase crop production, the most important of which is food safety. However, due to well-known reasons such as the large amounts of chemical fertilizers and pesticides used in the production process and unscientific reasons, agriculture is facing a serious crisis. People have to think and Reflect, explore the root causes of this crisis, and seek cures to cure the diseased agriculture, extend its life span, and achieve sustainable development. Only the development of organic agriculture is one of the main ways to cure the symptoms and root causes of modern agricultural industry development. Organic agriculture is also the upstream industry of the health care industry.
The Importance and Necessity of Health Preservation
Health preservation is the same as agriculture. Our country is also facing a medical crisis (as can be seen from the above description). It also lacks a scientific, correct and systematic health preservation model and people's own health management.
All things have animism and food has properties: all things have their natural lifespan. The natural lifespan of human beings should be over a hundred years old (according to records, the maximum lifespan in our country is 100 years). However, how many people live over a hundred years old? ? Especially when many outstanding and successful elites died young? ? Why do healthy people only account for % of the total population? ? Why do sub-healthy people account for % of the total population? The reason is simply that people generally lack healthy awareness and scientific health methods. Excessive eating and drinking, irregular daily life and irregular work. An official from the World Health Organization said: Most people die not from disease, but from ignorance (ignorance of health knowledge and ignorance of their own conditions). In other words, people lack scientific management of their own health.
Construction of health management system
Health management
Management
is for healthy people,< r_b b/?%%B%%%%%%B%B%% B%B%%B%___>Sub-healthy people
The health risk factors of diseased people have to be comprehensively monitored, analyzed, evaluated, predicted, prevented and maintained through the whole process of using traditional Chinese classic health care methods to improve people's health. Conditioning and traditional Chinese medicine cure diseases by mobilizing people's own immunity and self-healing power. Through< r_b b/?%%%%%B%B%%%%%B___> health education
, health management, scientific health care< r_b b/?%%%%%B%B%%B %%%B%___> and other
promote means to improve health status, reduce the incidence of disease, early detection, early diagnosis, early treatment, and reduce patient's < r_b b/?%%%%% %%%%___>case fatality rate
, prevent the occurrence of various complications, effectively reduce the risk of illness, etc.
Establish health management files for target consumers to facilitate consumers’ own scientific management and health care.
Traditional Chinese Medicine and Diet Therapy
Chinese medicine for treating disease is exactly the science of health, and it is also the traditional classic health science of our country. One of the main ways to treat a disease is diet therapy.
The diet therapy mentioned here adopts the principle that medicine and food come from the same origin, and is a special diet that has the functions of health care, prevention and treatment of diseases. Dietary products with unique color, fragrance, shape and effect. There is medicine in food, and food is in medicine. In enjoying delicious food, the body can be nourished and diseases can be cured. Medicine borrows the power of food, food (soup) helps the power of medicine, medicine borrows the taste of food, and food helps the properties of medicine, changing the bitter taste of good medicine into delicious good medicine, satisfying people's natural tendency to dislike medicine and prefer food. The two complement each other and bring out the best in each other. They have high nutritional value, are safe, effective, mild and have few side effects. Happiness can be eaten! Health can be eaten! Beauty can be eaten! Reasonable medicinal diet can bring you a happy life!
Support from national industrial policy funds:
"State Council's Notice on Promoting Health "Several Opinions on the Development of the Service Industry" proposes that the goal is to maintain and promote the physical and mental health of the people, which involves supporting industries such as health food. By 2020, a health service industry system with rich content and reasonable structure covering the entire life cycle will be basically established, a number of health service industry clusters with well-known brands and a virtuous cycle will be created, and a certain degree of international competitiveness will be formed to basically meet the health service needs of the broad masses of the people. . The total scale of the health service industry will reach more than one trillion yuan (the total health expenditure will account for %~%. Among them, the government health investment will account for % of the government financial expenditure). What is more important is to further encourage and support the participation of social organizations. In 2016, the National Development and Reform Commission and the Ministry of Industry and Information Technology jointly issued the "Twelfth Five-Year Development Plan for the Food Industry". According to the plan, by 2018, my country's nutrition and health food industry will reach one trillion yuan, with an average annual growth rate of %. In the "Second Five-Year Plan", the traditional health care concept of treating disease before it is written is included for the first time, laying a solid foundation for the development of China's health industry.
Industry Prospects:
World-renowned economist Paul Pilzer, two economic advisers to the US president, calls the wealth flow brought about by the strong growth in global health care demand the fifth wave of wealth. He predicted that human beings' demand for health care is an irreversible trend and trend. Bill Gates, the world's richest man, also predicted: The next person who can surpass me must appear in the health industry. Bill Gates, the world's richest man, also predicted that the next person who can surpass me must appear in the health industry. Authoritative organizations predict that my country's health food market will reach 100 million by the year. The huge market space ensures that the park’s efforts will have long-term sustainable high returns.
Three
Service planning content and service fees
Provide the overall planning and implementation of the health agricultural industrial park
Provide the highlight planning of the health agricultural industrial park and the planning and implementation of related industries
Provide park theme planning and implementation
Construction of the operation team, overall planning and implementation of the construction of the company's cultural brand, market channel marketing team, etc.
Specific planning content and service fees are negotiable
Provide national Declaration services for support fund projects.
Other related plans:
Project planning for health care, real estate, health care, industrial park, health care, town health, tourism, culture, health care, beauty care, sports and health care, etc.
Contact person: Mr. Chen, please log in to: China Agricultural Technology Trading Network (:
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